Now that you know who you’re going to work with, let’s dive into the seven steps of inventing and building an amazing app.
1. Market research and planning
As with most projects, you will begin your app-building process with planning and research. During this stage, you will determine:
- What the purpose of the app is
- Who the target audience is, their needs and their pain points
- What the competition is doing
- What the trends in the market will be
This step is critical to identifying the unique features your app will need to have to meet your target audience’s needs, solve their pain points and stand out in the market.
Consider using tools like Google Trends, App Annie to gather data on application usage and market trends. If you are creating a mobile version of an existing product, use SurveyMonkey to gain valuable insights from your existing audience.
Once you have a solid understanding of the market and your target audience, you’re ready to begin building the product’s features, functionality and user interface. You should also create a project roadmap and set a budget for the development process.
With a detailed project plan in place, it’s time to kick-start prototyping.
A prototype is a preliminary model of your app that allows you to test the user interface and user experience. This will help you identify any design flaws and usability issues before the development process begins. We recommend getting started with prototyping by using tools such as Sketch, Figma or Adobe XD.
Your app’s design is crucial to its success. Humans are visual creatures, which means your product needs to be aesthetically pleasing to catch their eye on the app store. Plus, its design will impact how easy and enjoyable it is to use.
UX design considers how intuitive your application is to use, its accessibility and functionality, among other details. After all, your product will be no good if its users can’t navigate it effectively or complete their goals quickly and efficiently.
During the design stage, your team will also review branding, colour scheme and typography, seeking to create an engaging and meaningful experience; this is what makes a great app. Consider using tools such as InVision and Marvel to create interactive prototypes and test your app’s design.