Lead Generation eCommerce hybrid platform for luxury retail

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Steinway & Sons

Project Summary

Steinway & Sons UK, wanted to begin a move away from a lead generation platform and start to develop eCommerce capabilities to explore luxury retail online. WeAssemble built a product team for Steinway & Sons that integrated with multiple stakeholders within the client’s organisation including retail, finance and sales teams to understand and develop a product that was sensitive to the unique needs of a luxury retailer.

  • Luxury / Retail / eCommerce
  • 12 months
  • 3
  • Laravel VueJs

Application Functionality

  • This is an eCommerce and lead generation website.
  • The website allows only a few pianos to be sold online. The design & development is done in such a way that the same layout can be used for pianos which are for sale and for those which are not.
  • The site is seamlessly integrated with CRM as well as Google Data Studio for various reporting and marketing purposes.
  • Everything on the site, including services, blogs, schools can be managed with a CMS.

Solution

WeAssemble helped Steinway & Sons in recruiting a dedicated development team. The team is responsible for development and maintenance of the site and the server. The team also builds new modules as and when required.

Results

Steinway & Sons’ website smoothly carries out transactions worth thousands of pounds, establishes strong brand identity, provides relevant information to the visitors and generates hundreds of leads every month.

Testimonial

We had large ambitions to build an offshore development team that gave us the technical proficiency we needed to scale our product but also understood the unique culture of a 169 year old brand like Steinway & Sons. WeAssemble were frankly the only reason we succeeded with our ambitions. Leading us sensitively but with confidence they built our offshore team from the ground up, a team that we really connected with not least because they were just really good but also because we enjoy working with them. We knew the value of building an offshore team but it seemed dauntingly difficult, WeAssemble simply knew what they were doing and made the whole experience super smooth. Through WeAssemble we have unlocked a world of potential growth for Steinway & Sons and we look forward to continuing to build our team together.
Craig Terry
Managing Director, Steinway & Sons UK

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